Steve Landrum

Principal/Outsourced VP of Sales

11/21/24 Steve Landrum – Principal – Etowah Sales Solutions
Steve is a National Business Professional with 36 years of sales and business development experience providing B2B and B2C solutions. In his current role as Owner & Principal of Etowah Sales Solutions, LLC, operating as an Outsourced V.P. of Sales, he brings confidence with the sales skills and experience to the table for a large variety of businesses or industries in determining, building, and realizing the value of their business. Steve demonstrates a proven history of business leadership and sales management including strong negotiation skills, and business transaction management.
During his time as a V.P. of Sales and a North American Sales Manager, Steve gained valuable expertise in a range of new business development and sales management related functions, including leading a sales team of 9 Regional Managers and a distributor network in 3 countries, doubling company sales to a record level of $81M while growing the company distributor network to 23 Dealer Principals and 108 Dealer Salespeople. In addition, he oversaw new sales, account management, go-to-market strategies, forecasting, and budgeting for nationwide sales and business development efforts including the career development of sales executives. Steve has led successful sales teams on both the distributor side and manufacturer side of commerce, thus giving him a unique perspective from each type of business model. Steve prides himself on being a servant leader and team player by always providing detailed analysis, feedback, and finding and eliminating business redundancies.
Steve is a graduate of Georgia Tech, holding an Industrial Engineering degree. He is also has been a certified sales professional by AMT since 1994, is currently a national Certified Sales Leader(CSL). He has received Sales Xceleration’ s President Circle award in 2023 and 2024 for his service to the business community. Steve has been married to Trish for three decades and is the proud father of two adult children. He serves his local church and community in various leadership roles and enjoys leading a small, weekly life group of friends.