Episode 63: Deliver Your Message With Brevity, Soul, and Wit with Judi Harrington

Are you having a hard time finding a way to deliver your company’s message in an interesting and compelling way so it connects with potential clients? In today’s episode, Mike and guest speaker Judi Harrington discuss what sets her apart from other content creators and how she connects with her clients to deliver their message with brevity, soul, and wit.

Judi Harrington is the founder of Judi 411. She’s also a business storyteller and writing problem solver.  She helps business owners share their stories with the world by helping them with website copy, developing social media messages, and more. The industries she provides assistance to include real estate, mortgage finance, commercial insurance, health and wellness, and interior design. In addition, Judi makes frequent appearances on podcasts and is currently writing her first book (title TBD), with an anticipated release sometime during the Spring of 2022.

• How to help clients manage their message with brevity, soul, and wit
• How to peek into the soul of your clients
• How to understand the world from your client’s perspective
• How to help clients manage their message
• How to help clients with a complicated message
• What questions make people contact Judi
• How to be relatable to the reader
• How to do message branding
• The most important thing to remember when establishing a relationship with a client
• How to start conversations with potential clients
• How to help a client get unstuck
• How to get clients to trust you to learn their specific voice
• What Judi is currently working on
• What held Judi back from getting published
• What Judi does to keep fresh so she doesn’t get stuck in a rut
• Why rest and self-care is important
• What others should know about Judi so they know who she is and how she helps clients
• How to make a boring topic sound more interesting

• “Like all good writers, we adopt and adapt.” – Judi Harrington
• “It’s important to get your point out there as quickly as possible and succinctly as possible.” – Judi Harrington
• “When I work with clients, I really try to get into their personalities. And I often say good copywriting, content creation, is a lot like being a method actor.” – Judi Harrington
• “It’s more than just the rate.” – Judi Harrington
• “It’s hard to read your label when you live inside your own bottle.” – Judi Harrington
• “I know a little bit about a lot.” – Judi Harrington
• “When I think of branding, for me, there’s the messaging side of it, but there’s also the visual side of it.” – Judi Harrington
• “I have been gifted with a really good instinct, and I’ve also learned not to ignore it.” – Judi Harrington
• “We have two ears and one mouth for a reason, so we want to listen more than we talk, and we want to ask questions that are going to provoke conversation or enhance conversation.” – Judi Harrington
• “Just because you hear the supposed to, doesn’t mean you have to.” – Judi Harrington
• “If you’re spending three hours trying to write a newsletter when your business is bookkeeping, then that’s not the best use of your time. So, why not lean to someone who can hear what your ideas are and convey them in a way that gets your audience excited.” – Judi Harrington
• “Sometimes the thought itself just manifests the result.” – Judi Harrington
• “Rest is best.” – Judi Harrington
• “We take less vacation time than any other country in the world. We tend to glorify working through the weekend.” – Judi Harrington
• “Everywhere I worked I somehow became the resident writing expert.” – Judi Harrington
• “I am persuasive. I can compel people to do things that they may not have been willing to do in the first place. And I think that’s the essence of really good copy and content writing is that you’re persuading people to look at something differently, to consider things that they’ve previously overlooked or maybe think they’ve misunderstood, get a different perspective, and then decide they’re going to act on it.” – Judi Harrington
• “That is the essence of marketing, getting people to do something.” – Judi Harrington
• “If you’ve got a boring topic, bring it to me!” – Judi Harrington
• “If it’s a complicated topic, I’m your gal.” – Judi Harrington

• Judi’s Email – judi@judi411.com
• Judi’s Website – www.judi411.com  
• Judi’s LinkedIn Profile – https://www.linkedin.com/in/judi411/  
• Judi’s FaceBook Profile – https://www.facebook.com/JFOOJudi411/  
• Judi’s Instagram –https://www.instagram.com/judi_411/  
• Other Podcasts Featuring Judi 
  • “Marketing for Humans” with Christina Frei 
  • “Burn the Ship” with Roderick Ricks 
  • “Next on Scene” with Jackie Zuk of Next On Scene® Enterprises

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