Episode 53: Walk the Talk: How to Build Trust and Differentiate with Shree Sharma

In this week’s episode, Shree Sharma dives into the topic of e-discovery and how hard it is to build trust when a company is facing legal troubles. Shree and Mike also discuss the challenges of working in a saturated field and how companies must differentiate themselves from the competition to survive.

Shree Sharma is the Vice President of Business Development at Haystack ID, an e-discovery partner for corporations and law firms. Shree is an attorney who previously practiced in commercial litigation and aviation law. She received her undergraduate from the University of California at Santa Barbara and graduated from the University of Miami School of Law.

• What is e-discovery, and how the process works
• How information is searched within company databases
• How e-discovery consultants help companies through the subpoena process
• The steps of the e-discovery process within litigation or other investigations
• About the trust-building process at the executive and stakeholder level
• How doing business has changed since the pandemic started and what has stayed the same
• How to get noticed as an expert in your role
• Things that businesses can use to get noticed and differentiate themselves within its field
• How to walk the talk
• When to look for an outside perspective
• When to self-audit and what questions to ask yourself
• How being mindful helps you meet your goals

• “Being able to really present organizational expertise and thought leadership and being able to present that there’s content that we have created, written content, webinar content, to help the stakeholders involved in litigation— our client understands that they’re in capable hands is a huge aspect of trust building.” —Shree Sharma
• “I can tell you that I have not found ego to really have the potential to derail these types of engagements.” —Shree Sharma
• “We’re going to have to become more and more creative about ways to engage clients that may for the foreseeable future be really reluctant to have in person meetings.” —Shree Sharma.
• “A lot of the clients I already do business with, or would want to be doing business with, I’m connected with on LinkedIn. And so finding opportunities for engagement with them through the LinkedIn platform has been huge for me.” —Shree Sharma.
• “We have been in the shoes of the people who are the decision makers and many of the issues we deal with— planning, process, and people problems, it really boils down more often than not to be people problems. And we’ve seen all types. And what we are really trying to say is don’t be overwhelmed by those.” —Mike O’Neill.

• Shree’s LinkedIn: https://www.linkedin.com/in/shree-sharma-boston/
• Shree’s Website: https://haystackid.com/

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