Episode 103: SEO – What is it & Why is it important with AJ Saunders

In the last decade, AJ has launched an eBook publishing company, a global e-commerce shop, and started a number of companies.

AJ says:

It’s easy to trace where my love of digital started. A friend’s dad showed me and his son how to write HTML code. Learning the basics of how to build a website sparked a love of digital marketing that continues to this day.

Over the years, I’ve developed my digital marketing skills with a strong focus on SEO, copywriting, and blogging. Even after all of these years, I’m still curious about online marketing, SaaS, and all things digital.

In the last decade, I’ve launched an eBook publishing company, a global ecommerce shop, and started the current brands in the AJS Digital Group’s portfolio.

Also, I’ve built countless websites for a range of clients and advised many on how to develop and implement a digital strategy for their business.

• What is SEO?
• What is a digital marketing strategy?
• How is marketing strategy different from marketing tactics or campaigns?
• How can I devise an effective digital marketing strategy?
• Your offer
• Who you are trying to reach
• Where they are
• What channels you’ll use
• How does marketing budget factor into strategy?

• AJ’s Website – https://www.ajsdigitalgroup.com/
• AJ’s LinkedIn – https://www.linkedin.com/in/aj-saunders-seo/
• AJ’s VIP Session –  https://www.ajsdigitalgroup.com/digital-marketing-vip-session/ 

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People is about making sure that you have the right people in the right positions in your company, and that you have a plan for how to retain and train your top talent.

Planning is all about knowing where you’re going and having exact steps that you can take for how you’re going to get from here to there.

Process is about having efficient systems in place to help you get ahead of your competitors faster and with fewer mistakes.

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