Ep187 Ian Hameroff - Why Business Growth Is Never Linear

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Ian Hameroff
you've got to do something special.

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Ian Hameroff
Part of that is making sure that your customers never have to ask why they should care about what you're bringing to market. It should be absolutely evident to them. There needs to be something unique and differentiated from what you're offering, not just something slightly better than what they may be doing today.

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Mike O'Neill
welcome to Get Unstuck and On Target, the weekly podcast that offers senior leaders insights and strategies to not only lead with competence and vision,

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Mike O'Neill
but also to achieve groundbreaking results.

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Mike O'Neill
I'm your host, Mick O'Neill. I coach top level executives on the power of ethical leadership to forge teams to be as united as they are effective

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Mike O'Neill
in each episode.

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Mike O'Neill
Join me for insightful conversations with leaders just like you, providing practical advice to help you get unstuck and propel you and your company forward.

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Mike O'Neill
Let's get started.

00:01:03:06 - 00:01:12:21
Mike O'Neill
Joining me again, it's Ian Hameroff. He is the founder and CEO of Bochum Group. Ian loves to tell a great story. He's a certifiable

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Mike O'Neill
tech nerd with a knack for making the complex easier to digest, bulk and group. Bridges the gap between innovative products you build and the audience that you want to reach. Long term listeners would recognize Ian, both his face and his voice because we recorded an episode way back.

00:01:34:09 - 00:01:42:07
Mike O'Neill
It was episode nine nine. This is episode 187. Welcome back Ian.

00:01:42:09 - 00:01:54:07
Ian Hameroff
Well, Mike, that's that's an incredible milestone to think about. Just the distance that has happened between episode nine and today. And I'm really, really grateful for the chance to come back and speak with you again.

00:01:54:09 - 00:02:21:18
Mike O'Neill
There's several reasons I wanted to invite you back. One, the fact that this time has elapsed and, the world has changed. Your business has changed. My business has changed. And what I wanted to do in our time together is one update, our listeners, what's going on in your world? But particularly Ian, what I wanted to be able to do is kind of give you a chance to walk us through the journey that you've been on.

00:02:21:24 - 00:02:45:07
Mike O'Neill
Because when we recorded the episode way back when you were somewhat a solo preneur, now your company has grown and you have assumed that role of CEO. And I think our viewers and listeners would, would benefit from learning a little bit about lessons learned on that journey. So you ready to kind of jump right in?

00:02:45:09 - 00:03:05:02
Ian Hameroff
You bet. It's kind of funny. I went back and looked at episode nine, in preparation for this, partially just to remind myself what we talked about last time. And, you know, honestly, also to make sure I didn't accidentally wear the same clothes, despite pure happenstance from what we did last time. But absolutely, I love to talk about the journey.

00:03:05:04 - 00:03:17:18
Mike O'Neill
You know, one of the things I notice immediately is when we talked last on camera, the name of your business was the fulcrum Group, and something happened to the. Tell me a little more about the name change.

00:03:17:20 - 00:03:40:09
Ian Hameroff
You know, it's it's crazy to think. And, you know, I'll couch this in the fact that on Monday, August 5th, we're going to be celebrating five years in business. And when you and I first spoke that was in the first few months, almost the first year of our existence as the fulcrum group. And as you mentioned, a lot changed during that time period.

00:03:40:09 - 00:04:03:06
Ian Hameroff
And one of the things that changed, really last year was the realization that the brand and the positioning that we had when you and I last spoke, wasn't matching the new energy and the, optimism and what we were bringing to market with our services. You know, our tech product, marketing services, our strategic go to market consulting services.

00:04:03:11 - 00:04:36:19
Ian Hameroff
So, you know, we reached out to a partner of ours and we did a whole brand refresh. And, you know, just through the process, very similar to how we work with our own clients, we found ways to further simplify our own story. And part of that simplification was simply dropping the the and just being fulcrum group. Plus we got a brand new logo that I'm really, really proud of and I think matches what our energy, our, our our approach, and the story we want to tell about our fulcrum business as we help our clients tell their own to the market.

00:04:36:21 - 00:04:53:05
Mike O'Neill
For those who are looking over your shoulder, the logo does look very, very good. You used the word energy twice, and I did not do a thorough job of introducing what does fulcrum Group do. So why don't we start with that? What do you all do now?

00:04:53:07 - 00:05:26:11
Ian Hameroff
So very similar to what we were in the beginning and what you and I spoke about, back in episode nine, but have certainly evolved and grown both through experience and trial and error. Fulcrum Group is an instant tech marketing firm. We work exclusively with B2B tech companies, and we help them accelerate whether it's helping them accelerate their sales, accelerate their revenue growth, accelerate product adoption because we're able to help them create authentic and impactful connections along every touchpoint on their buyer's journey.

00:05:26:13 - 00:05:50:06
Ian Hameroff
Our clients are better positioned to stand out, resonate, and break through in the markets in which they go to market end. And as I said earlier, under the covers, what we do is tech product marketing and go to market strategy consulting services. But it's all in furtherance of helping these B2B tech companies push the pedal to the metal, to scale, to accelerate.

00:05:50:08 - 00:06:01:03
Ian Hameroff
And who can use a little burst of energy in their go to market these days? And that's what we aim to be that catalyze or that accelerate order for our clients.

00:06:01:05 - 00:06:17:19
Mike O'Neill
That being said, you mentioned that you all focus primarily on tech products. And if folks are listening, they say, well, I don't do tech. This doesn't apply to me. I'm going to beg to differ, but that's the kind of the niche that you all work. Now you're speaking to be from the Seattle area, is that correct?

00:06:17:21 - 00:06:24:22
Ian Hameroff
That's right. Still based in Seattle, the the team that has grown, is spread across the whole country now.

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Mike O'Neill
In an amazing what the technology has enabled. What is it about tech products? You build a great product, but nobody knows about it. Why? Our tech products are to go to market.

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Ian Hameroff
Well, I'm going to steal a little bit from our conversation last time around and just remind your audience that while you may not think you're a tech product company, every company is a tech company these days for the reasons you just mentioned. My own firm, exists in the model it does because of technology allowing us to have our team spread across the country.

00:07:02:06 - 00:07:28:10
Ian Hameroff
That all being said, you know, you're absolutely right. Just because you build a great product or otherwise doesn't mean the audience is going to come. And part of the reason for that is there is so much competing for the attention, for your perspective. Customers own attention and their energies that for you to truly stand out, resonate and break through to your audience, you've got to do something special.

00:07:28:12 - 00:07:51:20
Ian Hameroff
Part of that is making sure that your customers never have to ask why they should care about what you're bringing to market. It should be absolutely evident to them. There needs to be something unique and differentiated from what you're offering, not just something slightly better than what they may be doing today. Because as you and I both know, and I assume your audience would nod your head ferociously in hearing the same.

00:07:51:21 - 00:08:22:14
Ian Hameroff
Change is hard. And getting someone to change is extremely hard when there's so many competing folks trying to get them to make a change to their offering or service or product. So that's what we step in to help our clients do. They've already had some success, and they're getting some scale and they're getting some traction. But they need that extra acceleration to, you know, move further, faster and really bridge that gap between their innovations and the audiences they want to reach.

00:08:22:16 - 00:08:43:21
Mike O'Neill
In keeping with the theme of this podcast, your clients are enjoying success. But they might be feeling a sense, a stall, a sense of, being stuck. And you used the word accelerate through. Elaborate a little bit about what this notion of acceleration means.

00:08:43:23 - 00:09:22:17
Ian Hameroff
It can mean a number of different things, and it really depends. Like you mentioned, the situation our clients find themselves. And sometimes getting stuck for them is not having the resources. Human capital or otherwise, to achieve the go to market goals and objectives they have. You know, often we're working with heads of marketing, chief marketing officers, VP of marketing, and they have so many things that they have to pull all these different levers to effectively build their brand, drive demand, and ultimately push sales cycles through, you know, consideration to close.

00:09:22:19 - 00:09:54:11
Ian Hameroff
What can be difficult to do is have the right product storytelling, the right positioning, the right differentiation, and the right tools and assets to do that quickly. And this is where fulcrum comes in more often than not, is to help those heads of marketing, CMO, and the like get unstuck and accelerate their efforts at a time where no one can afford to be sitting idle and trying to catch up.

00:09:54:13 - 00:10:20:13
Ian Hameroff
And I'll further say, you know what we do tech product marketing for B2B companies is arguably a very difficult role to fill. And what we recognized, and even when we spoke to First time years back, there's a huge gap there. And it can be a place people get stuck because they can't find the talent they need. And we would love to help fill that gap or bridge that gap.

00:10:20:15 - 00:10:43:20
Ian Hameroff
Either short term or long term, as they meet their needs to increase sales, drive, increase quality of leads and demand, close sales cycles faster, and do all that in a way that really promotes the unique differentiation. The things that make them stand out from the reasonable alternatives available to their prospects and even their existing customers on the market.

00:10:43:22 - 00:11:12:14
Mike O'Neill
You know, one thing, as I'm listening to you that we had in common, though, I come out of a a corporate HR background providing leadership to large HR teams. I choose to work with small to mid-sized growing companies because I love the energy you're talking about when an organization is growing. But with growth comes growing pains. And I kind of like, if you don't mind a shift a little bit about your own experience.

00:11:12:16 - 00:11:48:23
Mike O'Neill
When we recorded you were a solopreneur, you were lodging and then the focus group, and you have indicated that in that time, five years. Congratulations. That's a thank you huge milestone. This episode will, go live, about 3 or 4 weeks after that official five year anniversary date. But as you have mature as a company and you as a solopreneur, having to take on more, give this a little bit of feel about what that experience has been like for you over the last five years.

00:11:49:00 - 00:11:57:22
Ian Hameroff
You know, I'll use the same answer I've been using almost from the very beginning. It's a combination of being both fun and frustrating.

00:11:59:13 - 00:12:25:00
Ian Hameroff
And why I say that is gosh, there's so much that you get to do and learn and stretch. You know, many of the things that I do now, even from the beginning as a solopreneur or now with a team of seven, are things I never had the opportunity to do in over two decades, you know, working in companies large like Microsoft or smaller like Nintex or Promethean.

00:12:25:02 - 00:12:52:16
Ian Hameroff
So that's super fun to me. I'm very curious. I love digging into things and learning things new, but gosh, it can get frustrating and it can get frustrating in a number of different ways. Some of the frustration comes from having to do all of this, sometimes at the same time. And while the the, the, the journey to learn and stretch is core to myself and actually core to pretty much every member of the fulcrum team, it's a common DNA element.

00:12:52:18 - 00:13:18:04
Ian Hameroff
It can be frustrating when you've got to do it all, and you've got to get it all done in a certain time. So, you know, I would certainly say it's never one or the other all the time. And it's that combination of fun and frustrating that I think has propelled me to go and grow from 1 to 2 to 4 to 7, to go from 1 or 2 clients to almost 40.

00:13:18:06 - 00:13:52:00
Ian Hameroff
In these five years and, you know, I would share with fellow either entrepreneurs thinking about starting their own business or those who are well deep into it, like myself, is lean into that and enjoy both the fun and frustration. Because when you hit certain plateaus, or maybe people would consider it more brick walls. You know, remembering the fun parts helps you get through the frustration, and tackling the frustration can be extremely fun, but it only gets more complicated as you're trying to scale and grow your business.

00:13:52:02 - 00:14:16:24
Ian Hameroff
And what I learned is a is another word that begins with the letter F, and I promise it's a clean one. And that is feedback. And I have never enjoyed more in my life or in my career, the opportunity to seek and take and absorb feedback than I have, because that is what helps bridge between the frustrating parts of trying to grow and build a business to get to the fun parts.

00:14:17:01 - 00:14:25:11
Ian Hameroff
And sometimes when you're in the fun parts, it reminds you what are the things that get you back to that are maybe frustrating and have to be dealt with?

00:14:25:13 - 00:14:52:17
Mike O'Neill
So let me share with you what I'm seeing and hearing. And that is five years it transpired we agreed to set up this recording. We had a nice chance to kind of reconnect, and you had a chance to go back and look at your experience for the episode number nine. Before we hit the record button, you shared with me that you learned from a feedback standpoint, some things you wanted to do differently.

00:14:52:19 - 00:15:13:24
Mike O'Neill
Hopefully I have learned the saying, and become better at at being a host. And I guess I come back to this fun frustration and feedback. I love that description. But we were talking about growing companies, and one of the things I've picked up on see if this is something you see. I see this in my consulting work.

00:15:14:05 - 00:15:38:23
Mike O'Neill
I also see this in my coach work. And that is people assume that when you go from one employee to two and 2 to 3 in 3 to 4, that it's a linear progression in terms of complexity. I would argue it's not. And that there are certain milestones when companies hit that are more difficult to work through.

00:15:39:01 - 00:15:41:11
Mike O'Neill
What are your observations?

00:15:41:13 - 00:16:03:16
Ian Hameroff
Well, I couldn't agree with you more. In fact, back in 2022, I had realized that. And it's funny to reflect back again. And we're doing some of this now as we get ready to celebrate five years. When I first started focusing, when you and I first spoke, I had no intentions of going beyond just an army of one.

00:16:03:18 - 00:16:28:05
Ian Hameroff
You know, I had my cell and wonderful opportunities to grow and build teams and, and have, you know, large scopes of responsibility. But, you know, as I started in pressed to reset button and, you know, left jobs to start my own thing, I really wanted to enjoy just going along the journey, stumbling or otherwise all on my own.

00:16:28:07 - 00:17:01:23
Ian Hameroff
But then we started gaining some traction. And it got, you know, exciting and definitely still managing the yin and yang of fun and frustration. I knew I needed help, and I started bringing some folks in and suddenly now, you know, we were more than just an army of one. We finally had the group of fulcrum group coming together, not just the one person, but I had this realization in 2022 that, gosh, the things that I was doing to get to where I was were not going to be the things I could do or rely upon to get me to go next.

00:17:02:00 - 00:17:24:18
Ian Hameroff
And it really came down to both that realization that I needed help, and finding a great coach and mentor that I could have as a sparring partner. And I know this is something you and I spoke about the other day, just how crucial that type of person can be in your life and in your business life in particular, to get you out of your own way again, to get you unstuck.

00:17:24:24 - 00:17:47:08
Ian Hameroff
And I completely believe, had I not had that, you know, moment of self reflection, which can be very hard to do when you're not deep in something like trying to grow a business, deliver quality service and results and impact to your clients, start adding additional resources and team members. But it really needed to happen for me. I needed to stop.

00:17:47:10 - 00:18:21:02
Ian Hameroff
I needed to acknowledge that I was stuck, and I needed to realize that Google searches and random emails out to people that I knew and trust was not going to be what's going to get me from where I was to where we are heading towards today. So I would say that, to me, was among one of the most important realizations as trying to grow and scale a business is he got to get out of your own way as much as removing obstacles that you see in front of you, and don't think you can do it all on your own.

00:18:21:03 - 00:18:46:13
Ian Hameroff
You know, having a strong coach and mentors and advisors who you can bring in and, and and speak to on a regular basis, is that lubricant that helps you not necessarily get, forever unstuck, but it helps you move more quickly. And kind of going back to the theme for, you know, our own business, it helps accelerate when it may not seem possible.

00:18:46:15 - 00:19:11:06
Mike O'Neill
So you mentioned that you have engage mentor coach, and you referred to one of those as kind of a sparring partner. And my first imagery was, you know, someone you fight with, but a sparring partner, they know you well, do they not? And they know that for you to be better, they have to be mindful of of that.

00:19:11:07 - 00:19:50:23
Mike O'Neill
I actually like that illustration. I don't know if I ever described myself as a sparring partner, but what I will say is a sparring partner knows the vulnerability and they can capitalize on that, but they're also trying to bring along who they're working with to be better at what is they're trying to do. You know, we've talked a good deal about this progression not being linear and that what you envision originally and what you have now, and that if you could hold on to that sense of fun while also growing the business and rely on on feedback.

00:19:51:00 - 00:19:52:21
Mike O'Neill
Are you having fun now?

00:19:52:23 - 00:20:20:02
Ian Hameroff
Oh, absolutely. Absolutely. I'm having so much fun. I'm choked up trying to say it, but I am absolutely having fun. And, you know, part of it comes from whenever we face adversity or, you know, we have challenges, which we certainly do. And yeah, it hurts in the moment. And it certainly lights up that frustrating column. But I think not just for myself but the team I've built.

00:20:20:04 - 00:20:40:15
Ian Hameroff
And because one of our core values is curiosity in addition to honesty and empathy, because we bring those things together. That's not just our outward values. Those are the ones we do for ourselves inwardly. You know, we kind of dust yourselves off, pick ourselves back up, and then we say, hey, what did we learn from this? What can we do differently?

00:20:40:15 - 00:21:00:10
Ian Hameroff
And, you know, going back to your point about it not being linear, oh, gosh, it's not even necessarily something that heads in the same direction the same time and all the time. And I think you got to be okay with that, especially at a small stage. You know, we're still small, but, you know, obviously have our sights set to continue growing.

00:21:00:12 - 00:21:24:09
Ian Hameroff
Sometimes those zig zags, those those fits and starts, those two steps forward, and it's falling three steps back only to go four steps ahead. You can get seasick from that. So it's really crucial that you're grounded in a great culture, good shared core principles as a team, clarity on who you are as a business and what you offer.

00:21:24:11 - 00:21:59:19
Ian Hameroff
And not taking everybody below. You know, it's maybe to pull on our metaphor, our analogy of the sparring partner as fatal. And, you know, the reason why I like the sparring partner notion, it's all the reasons you mentioned, but, you know, you rather have the opportunity to be in the ring early with someone who's clearly invested in your success and, again, knows where you're strong and knows where you can still grow, and make those mistakes in the ring before, you know, the bell really rings, for, for, you know, the day to day life of your business.

00:21:59:19 - 00:22:17:14
Ian Hameroff
And I cannot say enough about having not just a coach who's a sparring partner, but many folks in my, my, my, my virtual board of directors that have helped me, to get to five years. And I know they will be among the folks who helped me get to the next five years.

00:22:17:16 - 00:22:39:05
Mike O'Neill
I'm going to encourage our listeners to really lean into what Ian just said. And as you referred to a group of people as your virtual board of advisors, these are people who do have your back, but they also have walked their own journeys. And it sounds like you've you've relied on on them to help kind of guide you.

00:22:39:07 - 00:23:07:23
Mike O'Neill
I know that you're being somewhat reflective looking back five years, and you're mindful of the lessons learned along the way. But for those who are considering entrepreneurship or they have a business but they're considering, is it worth scaling? What do you advise folks about that? What did you find that are things that, when you share, are most meaningful to them?

00:23:08:00 - 00:23:32:24
Ian Hameroff
It's something that I actually heard from my own coach when I first engage with him. Back, in, in in the summer fall of 2022. And that is the notion, at least in, in the situation I was in, you know, I, I'm a self-funded, bootstrapped business, you know, the, the, the only the only creditors or the only investors was, was myself, my family.

00:23:32:24 - 00:23:33:09
Ian Hameroff
Right.

00:23:33:09 - 00:23:34:04
Mike O'Neill
And.

00:23:34:06 - 00:23:56:07
Ian Hameroff
But you know, what stuck out to me is it's good to be ambitious, but remember, you get to decide, you get to figure out how fast or how slow you want to go. And while I think there is a natural tendency to always want to push the throttle all the way up and go as fast and furiously as possible, that may not be the right answer.

00:23:56:09 - 00:24:14:07
Ian Hameroff
And that's not to say that's a conservative versus a more aggressive approach to growing a business, whether you're first starting or whether you're at a stage like I was and continue to be where you're at, these moments where you make decisions about, do you want to get to that next level or do you want to continue growing?

00:24:14:09 - 00:24:39:00
Ian Hameroff
There's nothing wrong if you're being successful where you are right now to stay there. You don't have to keep pushing and pushing if either you're not ready or it's not the right time. So I would say to someone who's in that situation, you know, one, be ready for the fun and frustration and add the feedback to that, that, that mix.

00:24:39:02 - 00:24:59:14
Ian Hameroff
If you want to be able to feel like you've got a great balance or something, that can help be the balance, as you know, you might hit rough seas. But the second thing is take the journey on your time. For me, it was a slow start as I was figuring things out, doing projects here and there, enjoying the flexibility.

00:24:59:16 - 00:25:17:24
Ian Hameroff
But then, you know, I blinked and suddenly I had more work that I could handle at the quality levels that I expected of myself and of the business on my own. So that was a point where I could either decided to tamper down or to bring some help in. And but, you know, that was on my timeline, nobody else's.

00:25:18:01 - 00:25:30:06
Ian Hameroff
And that's a luxury you only have really when you're at your earliest stages. So enjoy that. And and, you know, work the gas and brake pedal as you see fit for yourself.

00:25:30:08 - 00:25:55:18
Mike O'Neill
You know, you use, rough seas. And when you're to talk about the throttle, the imagery that I already had in my mind is your hands on that throttle, that motorboat. You could feel the motor and the throttle. And there are times where it's best to take your hand off the throttle. There are times that it would be appropriate to kind of ease forward on that throttle, and there may be times to push all in, and you have to.

00:25:55:20 - 00:26:12:10
Mike O'Neill
There's no magic as to knowing what that might would be. You know, as you can reflect on this conversation and you said, gosh, I sure hope that the folks watching and listening have the following. What do you want to be the takeaways?

00:26:12:12 - 00:26:34:07
Ian Hameroff
I mean, we've covered so much surface area here. And, you know, it's it's fantastic to share my journey and any lessons learned. And you know, as much as, you know, I've added the feedback to the fun and frustrating, you know, a few years back, it's not been a one way street. It's also sharing what I've learned and always being open to doing so.

00:26:34:07 - 00:27:00:23
Ian Hameroff
That is incredibly rewarding, as much and as equally rewarding, if not at sometimes more than what I've done in successes and and meeting challenges is the business. But I think the key thing that I hope folks walk away from after listening is, yeah, accelerating your go to market is is important. And there are businesses out there like my own that can help you do that.

00:27:01:00 - 00:27:25:12
Ian Hameroff
But at the end of the day, it's it's about how you want to take that journey. And, and being, you know, convicted that you want to grow and making sure you've got the right through to keep the sort of sailing metaphor for, afloat here. You know, you've got the right crew on the boat with you, all you know is going in the same direction, because, again, there's no straight path.

00:27:25:14 - 00:27:47:13
Ian Hameroff
You're always going to face turbulence, or choppy waves, and, you know, it's best to know that you have a group of folks that can come in, like fulcrum group, and be instant on and deliver rapid outcomes while also helping you lower your stress levels. And, you know, we try to do that for our clients as much as we try to do the same for ourselves.

00:27:47:13 - 00:28:00:03
Ian Hameroff
So I really appreciate the chance to come back, Mike, and share some of those lessons learned over the many years that have passed since episode nine, to the great successes you've had all the way to now.

00:28:00:05 - 00:28:22:09
Mike O'Neill
Well, I appreciate you want us to share that. Again, congratulations on five years in business. You have defied the odds. I am confident that the next five years show lots of promise. And therefore, let me go ahead and say this. Now, let's go ahead and mark our calendar. Let's don't wait five more years before we put you back on the podcast.

00:28:22:11 - 00:29:02:19
Mike O'Neill
But what I would say, it's very gratifying just to kind of realize I was sitting in this exact same location when we recorded that whatever number of years ago that was, but the world has changed dramatically. But what I get to see is I see how you've matured as a business owner now a leader. I get to see how your business has evolved to better meet the needs of your clients and how you have very purposely grown in a way that you can support, these clients in a way that they would expect and that you would expect, for you and your team.

00:29:02:19 - 00:29:29:01
Mike O'Neill
So, Ian, before we wrap up, I like to, ask our listeners to reflect on a critical question that really applies to all leaders, and that is why do people choose to follow your lead? It's out of obligation. Or do they truly believe in your vision? Leadership. It thrives on clarity and competence. It's not just about holding the authority.

00:29:29:05 - 00:29:58:15
Mike O'Neill
It's about creating practical solutions that drive real bottom line results. As an executive coach, I specialize in helping leaders achieve bottom line impact and become inspiring figures for the people that follow and bench builders. We inspire excellence in leadership by providing personalized strategies that aren't as fortune 500 insights. We're here to help you achieve significant progress towards your goals.

00:29:58:17 - 00:30:24:08
Mike O'Neill
So I challenge our listeners to lead in a way that draws people to your vision, not because they have to, but because they're inspired to. If you want to learn more, let me invite you to visit Bench builders.com to learn how we could support your leadership journey. Ian, your insights, as expected, had been really phenomenal. Thank you for joining us.

00:30:24:10 - 00:30:29:17
Ian Hameroff
My pleasure and thank you again, Mike. I look forward to talking again before five years without a doubt.

00:30:29:19 - 00:30:42:01
Mike O'Neill
Well, you know, I know that there's folks listening and watching right now who want to learn more. If folks want to engage with you further, I've got some questions. What's the best way for them to reach out to you?

00:30:42:03 - 00:31:12:23
Ian Hameroff
You can visit our website at fulcrum Dot Group. You can follow us on LinkedIn, where we do publish a lot of useful insights. In fact, most recently, we just shared our brand new Accelerate series e-book on how to build an effective competitive analysis program, which is super crucial if you want to stand out in a increasingly crowded marketplace, you've got to understand how you are truly different than the reasonable alternatives out there.

00:31:13:00 - 00:31:34:05
Ian Hameroff
And I and I hope to share my email information with the show notes so folks can just reach out directly at any time. And I welcome it. I enjoy the chance to speak to folks who would already be listening to you, because I know as a listener, there's a ton of value I've gained, and they seem like the type of people we would love to work with.

00:31:34:07 - 00:31:53:05
Mike O'Neill
You are correct that contact information will be in the show notes. Again, thank you Ian, and I want to thank our subscribers for tuning in, and I hope that today's discussion has provided you of some insights will help you get unstuck and on target.

00:31:54:06 - 00:31:58:06
Mike O'Neill
Thank you for joining us for this episode of Get Unstuck and on Target.

00:31:58:08 - 00:32:18:21
Mike O'Neill
I hope you gain insights to help you lead with competence and drive your organization forward. Remember it, Bench builders. We're committed to your success, your leadership excellence, and your strategic growth. If you've enjoyed our conversation today, please leave a review rate and subscribe to keep up with our latest episode.

00:32:19:05 - 00:32:23:05
Mike O'Neill
This show really grows when listeners like you share it with others.

00:32:23:04 - 00:32:26:17
Mike O'Neill
Who do you know? Who needs to hear what we talked about today?

00:32:27:01 - 00:32:34:06
Mike O'Neill
Until next time, I encourage you to stay. Focus on the target and continue to break new ground on your leadership path.