Episode 148: Amanda’s Formula: Passion Plus Risk Equals Growth

In today’s episode, Mike speaks with Amanda Windsor-White, president of Rugby ATL, who is currently transitioning after the club was sold.

Amanda shares lessons from leading a sports startup, handling confidential information, and supporting her team during change. She offers advice for taking career risks, getting unstuck, and charting new directions.

Amanda Windsor-White’s Bio

Amanda Windsor-White is the president of business operations for Rugby ATL in Major League Rugby. She has over 15 years of experience in sports, entertainment, agencies, and brands.

Prior to Rugby ATL, Amanda worked at Endeavor (formerly IMG) leading partnerships across sports, fashion, and entertainment. She also spent several years at The Coca-Cola Company managing NASCAR marketing.

She is recognized for excellence in sports business and takes a hands-on, roll-up-your-sleeves approach to leadership. Amanda holds a degree in Sports Management from Ohio University.

In This Episode You’ll Learn:

• How Amanda led Rugby ATL through confidential sale talks and transition
• Tips for taking smart career risks and getting unstuck
• Why passion plus risk can lead to growth opportunities
• How Amanda supported her team members during Rugby ATL’s sale
• The importance of authentic relationships in sports business
• Lessons from leading a professional sports startup

Links & Resources Mentioned:

• https://www.linkedin.com/in/amandawindsorwhite/